Projects
I work on a really wide range of projects, with each one lovingly crafted around and built on insight to move and motivate people to better.
The Hive
Work with the young people and businesses of the area to co-create the name, visual and brand identity that would give a sense of excitement, involvement and engagement leading towards the launch opening of the facility, generating the buzz required to draw young people from all across the Wirral.
- Co-creation Brand workshops with young people
- Brand and visual identity
- On and Off-Line Marketing collateral
- Building and Interior Scheme
Olympus medical
Draw delegates on to stand, capturing their thoughts to influence marketing messages around specific new products and or products due for launch. Create conversations that reveal motives for purchase and desired product features.
- Start with Blank Glass Panels
- Work with delegates to green hopes and aspirations for the products
- Draw delegate feedback onto the glass panels
- preserve the panels as insight for product development
Mates-time
The initial brief was to encourage men aged 30-49 to engage with the Five Ways To Wellbeing by engaging in activities evidenced to improve mental wellbeing. This at-risk group often doesn’t engage with services and can ‘fall through the gaps’.
- Co Creation insight session to discover blockers and motives
- Develop an engaging identity based on insights
- Develop a range on marketing collateral
- develop a website to support men to search for local activity ideas
Knife Crime
Develop a campaign and Merseyside action group identity designed to raise awareness of knife crime across the five regions of Merseyside. After a series of insight research sessions and analysis, design and develop a digital solution that would underpin the engagement work, building creative concepts, messaging and levers for change that appealed and engaged our key audiences.
- Co-Creation Insight Sessions
- Initial identity design and architecture
- Brand identity Guidance
- Range of Social media marketing slates
Live graphic Scribe
Capture the content and tone of Progress groups Annual team conference. Graphically scribing key notes and live fun edutainment game shows to deliver a final static Graphic scribe together with Timelapse of the scribe.
- Live digital Graphic Scribe
- Capture game shows
- present final Timelapse of the creation of the Graphic scribe